For many of us, choosing a piece of denim isn't simply an aesthetic decision; it is a lifestyle choice. No fabric in history has bound itself so personally with its wearer. It crafts its own journey with you as it is worn and washed, and tells a story along the way. Every rip is an adventure, every pocket replacement a memory. At Son of a Stag we love watching the relationship develop between the jeans and their owners, and would encourage you to wear them every day, and wear them hard!

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