Brown-Duck & Digger

Brown-Duck & Digger was first introduced in 2014, it is a sub label by Warehouse & Co specializing in authentic workwear jeans from 1900 to the 1960’s. Like all brands produced by Warehouse & Co, Brown-Duck & Digger has been seen as a rival to American denim for its quality of material, sewing, silhouette and attention to detail. The term "jeans" became synonymous with work wear beginning with the California gold rush in 1849. With people flocking from all over the world in search of the American Dream by striking gold, it soon became apparent that gold diggers needed a durable trouser. This led to the introduction of the indigo-dyed cotton twill fabric which resulted in denim. Since using the indigo leaf was essential in producing a true blue denim, Brown-Duck & Digger have incorporated this as a core part of the brands’ identity by adding a stitched leaf design on the back pocket. Something that was originally seen on jeans from the 1980's. They have also incorporated Japan’s favourite American born lucky God, Billiken as their brand icon. Billiken was hugely popular in the early 20th century but has since been largely forgotten. He is seen as a representation of “American culture, forgotten history”. Something the brand resonates well with.